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Are you working on right leads?
A study shows that a sales person spend only 5 - 15% of their time on actual selling activities. Rest of the time goes on billing, implementation, confirmation etc. If this is the case, why waste our precious sales time on leads that don’t give results? Fire them. I ask following three questions to qualify a lead and have found them very helpful in prioritizing my list: * Am I having an open and honest communication? * Are they willing to involve more/right people from their side? * Are they allowing me an access to decision makers? If I find myself answering “no” to any of these questions, I realize I am wasting my time on a sale that is not going to happen or I am talking to wrong people. I have to change my strategy or move on. You can use the same technique to prioritize your list. This will improve your productivity many fold.
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This intel was contributed by kamraan
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May, 2012
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